September 20, 2018

So, you are contemplating your newest great idea for a product and are seeking investment ideally through the SBIR program.  To write a strong proposal, there are several key questions to consider beyond technical feasibility.

How have you validated your market? If you plan to partner with pharma, do you know that they will

buy it? Will Angels or Venture Capitalists invest in it? Do you know your Value Proposition?  What is your Product-Market fit?

These questions may seem abstract at this point but think about it, do you really want to build something that no one will buy?  Even if your goal is to cure a devastating disease, the reality is, unless you are independently wealthy, you will need cash and partners to progress through the clinic and to market. Once on the market, you will need doctors to prescribe your medicine and insurance companies to cover it.

Fortunately, NIH and NSF offer a program, I-Corps, to help you answer these questions! If you have been awarded a Phase I SBIR gran...

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