I’m Erika Zehm, Director of Sales and Marketing for Zenobia Fragments but also a San Diego native. In honor of the 10th anniversary of the meeting and its return to San Diego, Zenobia Fragments, a San Diego based fragment library company, has put together the following tips and tricks to make the most out of your visit.
So, you are contemplating your newest great idea for a product and are seeking investment ideally through the SBIR program. To write a strong proposal, there are several key questions to consider beyond technical feasibility.
How have you validated your market? If you plan to partner with pharma, do you know that they will
buy it? Will Angels or Venture Capitalists invest in it? Do you know your Value Proposition? What is your Product-Market fit?
These questions may seem abstract at this point but think about it, do you really want to build something that no one will buy? Even if your goal is to cure a devastating disease, the reality is, unless you are independently wealthy, you will need cash and partners to progress through the clinic and to market. Once on the market, you will need doctors to prescribe your medicine and insurance companies to cover it.
Fortunately, NIH and NSF offer a program, I-Corps, to help you answer these questions! If you have been awarded a Phase I SBIR gran...
It’s that time of year again, we are back from summer vacation and thinking about submissions for the next NIH grant cycle. First up is the SBIR deadline on September 5th. Here at Zenobia, since we are getting ready to submit our own SBIR grant and have products and services to generate preliminary data, we want to share our experience and learnings with the NIH SBIR system. Our last grant was accepted on the first try which is very uncommon for NIH. We attribute that, in part, to learning from past mistakes and developing a grant submission process.
Over the years we have submitted several SBIR's and had very high success-rates with three NIH institutes and no success with a forth. This very different success-rate gives rise to our first suggestion. If you are having difficulties with one institute, you might consider repackaging your project and submitting to a different one! As we discuss below, learn about the institute, talk to program managers, understand your review pan...